South Central Arc User Group

Established 1990




Conference Committee Introduction

Contributor Recognitions

Founders & Thumbs Up Award Winners

Scholarship Winners

2018 SCAUG Officers


Plenary Speaker


The Underutilization of GIS and How To Cure It, Adam Carnow

When most non-GIS professionals hear "G-I-S", they think "M-A-P". Now that GIS is a location intelligence platform, the underutilization of it is critical and career-limiting for GIS professionals. GIS is designed to do more than make maps. It is vitally important that organizations proactively evangelize and market all of the GIS capabilities. This presentation will provide strategies on how to spread the understanding and full value of GIS across your organization.

Adam Carnow is a thought leader and technology evangelist helping organizations get the most out of their GIS investment and make a difference in their communities.  He motivates customers to maximize their return on investment in the ArcGIS location platform.  He works closely with the Esri teams and Partners to assure customer success.  He helps these organizations use the ArcGIS platform to transform from mapmakers into solution providers, through the application of location intelligence, to deliver spatial insight.  He strives to assist customers in creating and reaching their vision, and gaining professional recognition for their efforts, like awards, presentations, articles and videos. 

Mr. Carnow has over 25 years of experience as a GIS practitioner in the public and private sectors, as well as academia.  He holds a BA in Geography and a MA in Urban and Regional Planning from the University of Florida and has achieved certification as an Urban Planner (AICP) and GIS Professional (GISP).

PDF Presentation


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